Pay per click ads are ads you run and when someone someone clicks on your ad you pay for it. You only pay when someone clicks on your ad.
The most popular forms of ads can fall into three categories:
Search – These are text ads that show when you search for terms using something like google search.
Video – These are the ads you see on youtube before the video loads or at certain mile markers in the video.
Display – These are ads that are images and show on other websites or apps.
The cool thing about ads is they can cost as much or as little as you want. Scale or budget up or down and set maximum costs per day that your willing to pay per campaign.
The good thing about this money is it is investing in your businesses future. The more customers you get in front of the more business and referral business you get.
